Est. 2023 · Dubai

We think the best parts
of Dubai live outside
the mall.

Go Rush is an independent marketplace for Dubai's extraordinary. We curate, vet and photograph every operator — from first-jump skydiving to 60-metre freedives — so visitors book with confidence, and operators get discovered by the right people.

Manifesto

Four things we believe, loudly.

01

Curation over comprehensiveness

Anyone can list 10,000 tours. We carry fewer, vetted harder. If it is not worth your Saturday, it is not on Go Rush.

02

The operator is the product

Glossy photos lie. What matters is the instructor who drives to the airport for your 5am jump. We obsess over the humans.

03

Trust is a slow thing

We publish incident data, cancellation rates, and delivery-on-promise for every operator. Even ours. Even when it's ugly.

04

Books open, doors open

Zero listing fees, next-day payouts, and a commission structure that lets operators reinvest in better kit and better wages.

48
active adventures
180k
monthly visitors
4.89
average rating across all operators
0
incidents requiring hospitalisation · 2025
The team

34 people. 11 countries.
One office, in JLT.

Careers (4 open)
01

Layla Al-Maktoum

Founder & CEO

Ex-Emirates Group strategy. Skydives when she is procrastinating.

02

Jonas Weber

Head of Operator Success

Ran Falcon Aviation ops for 8 years. Knows everybody.

03

Aisha Patel

Head of Safety

Accredited by USPA, PADI, and the UAE CAA.

04

Ravi Menon

Chief of Design

Former Principal at Airbnb. Loves Helvetica. Hates ads.

05

Sarah Okafor

Product & Engineering

Built real-time booking at Deliveroo MENA.

06

Kenji Tanaka

Head of Content

Adventure photographer. Drones, cameras, sunrises.

Timeline

Still early days.

  1. 2023
    Founded over flat whites in D3.
  2. Q3 2023
    First 8 operators. Mostly desert.
  3. Q1 2024
    First 10,000 bookings. Team of 9.
  4. Q4 2024
    Launched verified-operator safety audits.
  5. 2025
    48 operators. 180k monthly visitors. Still 100% independent.
  6. 2026
    Expanding: Abu Dhabi, RAK, Fujairah coast.
Backed by
Mubadala VenturesShorooq PartnersBECO CAPITALWamda CapitalIndependent angels